There are two things you need to know about billboards. First, people should be able to understand your message in an instant. They're driving past at 70 miles per hour, so keep it simple, stupid. The other is that placement is very important. High grades go to the swank Albany bar Noche for scoring on both points this month. Their new board on I-90 does a good job of communicating the drinkery's special style and atmosphere. As for placement, the billboard is just down the road from where Albany Police Detective Ken Wilcox crashed his car on the highway last April ---reportedly after an extended and well-publicized visit to the Broadway bar
Pardon the poor quality of this picture; I was driving by at 70 MPH when I shot it.