Thursday, October 12, 2006

Stupid Idea of the Year (So Far)

The Albany-Colonie Regional Chamber of Commerce is turning to the best and the brightest to spread the word about Tech Valley: the drivers of Capitaland Taxi. The effort is called Take Pride in Tech Valley, and according to the Chamber press release:
Each taxi cab driver in the program will welcome guests to Tech Valley when they enter the taxi, wear a Tech Valley pin provided by the Chamber, and share facts about the region to the guests during their drive.
And how will they make sure the drivers are hawking Tech Valley? The Chamber will spy on them:
The Chamber has also designed a mystery shopper program to acknowledge drivers that provide exceptional service to mystery shoppers.
Maybe you've noticed how articulate and witty the cab drivers are at the airport; if you haven't experienced their charm firsthand, imagine Noel Coward driving a cab. I just hope that when they tell visitors they're in Tech Valley, folks don't think they got off at the wrong airport.