Even though they're not actually broadcasting, this is a good addition to the school's already strong communication department. This won't sound like some free form mess, where student DJs get on and play their favorite songs ---St. Rose is running a tightly formatted ship with an emphasis on college and community affairs, documentary style programming, and performances. From the press release:
The programming content will support the College's overall mission and goals of supporting student engagement, helping to develop a sense of community and serving as a community forum.This is in marked contrast to Siena College's WVCR, whose overall mission is to ape commercial radio. Siena recently hired Darrin Kibbey to run WVCR; Kibbey, like station director John Kelly, used to work for Albany Broadcasting. Many people in the media community believe that Siena alumn and Albany Broadcasting owner Jim Morrell likes to keep a tight reign on WVCR, making sure they don't step on the toes of FLY-92 or his other wonderful radio stations.