Monday, October 30, 2006

Getting Schooled

A couple of weeks ago, we pointed out the Doane Stuart School ads showing kids with sweatshirts from top universities. The message is absolutely clear: send your kids here, and they'll get into the best schools. Fine. It's interesting to compare that approach to this ad from LaSalle Institute:

The headline offers you to Be Part of The Tradition of Excellence. Those are powerful words, tradition and excellence ---and when combined with the idea of being part of something bigger than yourself, it's is a potent message. Yeah, I'd like to put a Princeton sticker in the back window of my car, but I might be happier with a kid who believes in something more than getting into a prestige school.