Tuesday, September 26, 2006

Shiny Happy People

We were told that Fox 23 Daybreak would be a different kind of morning show, but in fact it's a morning show very much like every other local morning news show. Did I say very much? I meant exactly like every other morning news show. Except for having a traffic reporter (like CapitalNews 9) it's essentially the same formula as what you'll find everywhere else.

If anything stands out, it's anchors Diane Lee and Mark Baker. They're an an attractive pair, especially when compared to the Mailey/O'Brien frightshow over at CBS 6. Those two guys really have faces made for radio. Lee and Baker put on a pretty good show and they've got the skills to make it slick and watchable ---which is to say that their happy talk at the end of the show was a lot less forced than what you see elsewhere. How's that for a benchmark?

Insiders say that the audience for morning news is growing; now that the pie is being sliced into smaller pieces it had better be.