Tuesday, May 16, 2006

Name Game

Here's some exciting news: WB 45 has changed their call letters to WCWN. The updated calls put the station in line with their new network affiliation, the recently formed CW Network. General Manager Diane Howard told the Business Review:
This name change will be important to our overall strategy for building a new brand for the station.
This is interesting, because channel number and call letters are becoming irrelevant in the age of cable. How many people actually watch WCWN on channel 45 over the air any more? It's more likely that the station will brand itself CW Albany or CW Capital Region or something like that. The Capital Region's WC is probably not on the short list.