Wednesday, April 26, 2006

Sign of the Times (Union)

What would you rather have: Your name on this building or a few more reporters?The Times Union is deep in negotiations on a deal for the naming rights to the Pepsi Arena. Back in March, Albany County found that nobody was interested in their $350-thousand a year offer and opened up a new, more flexible search.

The only newspaper we could find playing in the bigs of corporate naming rights is The St. Petersburg Times, which shelled out $33 mil for Tampa's St. Pete Times Forum. Then there's Clipper Magazine Stadium in Lancaster, PA., but that's not a paper. It's not much of a magazine for that matter.

Besides the obvious ethical questions, everyone's wondering what it would be called. The Times Union Arena? The T-U Arena? The Rex? I sort of like Xanadu.