Tuesday, April 18, 2006

College Bound

Many college radio stations are an eclectic mess of radio chaos. Turn one on and you may just as easily hear reggae as some guy spinning old jazz 78s. Not so at WVCR. For years, the Siena College station has tightly programmed much of its day, sounding more like FLY 92 than WRPI. And it may be the sounding more like FLY 92 part that has something to do with switching their format to a Jack-like mix of hits from the 1970s, 80s, and 90s.

WVCR's advisor, John Kelly, used to be one of the top dogs at Pamal Broadcasting (formerly Albany Broadcasting), which owns FLY ---and Jim Morrell, who heads the company, is a prominent donor at Siena. The last time WVCR changed its format? That was when Albany Broadcasting's urban JAMZ 96.3 was losing listeners to WVCR. Conspiracy theorists may now discuss among yourselves.

There will be a different sound when WVCR starts airing ValleyCat baseball; that will be the sound of people turning off their radios.