Thursday, March 02, 2006


NABET 21 reports that their TV spot for the Turn Off CBS 6 campaign has been rejected by WNYT, WTEN, WXXA, WNYA and Time Warner Cable. Sales at the WNYA are handled by WRGB, so no surprise there. Says union spokesman Jim Felitte:
Despite our willingness to revise the spot to make it acceptable to them, the general consensus was that they would not touch it.
TV stations don't have to take your advertising, but they've got to feel pretty strongly to say no to a cash customer. I guess this leaves WB45 ---or underwriting on WMHT. The union has been more successful with radio; we've heard their spot a number of times on WROW. What we haven't heard is Paul Vandenburgh talking about the issue on his morning show.