February sweeps produced another killer rating book for WNYT. Sales types from other stations will be on the street saying that it was the Olympics, but I'm not so sure. While the Olympics may be a good promotional springboard, in every other regard it's a disruption. The station lost its Oprah lead-in at five, and on most nights the late news ran really
late, like at 11:30 or midnight.
And speaking of the Olympics, the advances we were shown indicate an unbelievable 20 rating/37 share average for primetime Olympic coverage. NBC may have had a hard time with Torino nationally, but around here folks can't get enough of the ice and snow.