Thursday, March 16, 2006

Get Out

A couple of weeks ago, we told you how Libby Post was working a PR campaign to get the gay and lesbian Logo network added to Time Warner cable. Now her firm, Outmarketing.biz, has landed another significant client, the 2006 World Outgames, to be held this Summer in Montreal. The event welcomes everyone, seeking to be the:
Largest and most magnificent gathering of gays, lesbians, bisexuals, transvestites, transsexuals and heterosexuals coming together in a festive spirit of celebration in North America's City of Festivals.
Outmarketing.biz has found the right niche at the right time. Smart businesses know that the gay and lesbian community represent an attractive, affluent, and influential market. Finding a way to get them to connect with your brand is striking gold.

One thing about the Outgames, though: I'm a little confused about what this "Bear Programme" thing is all about. Oh, what the heck, it's Canada.