Tuesday, February 14, 2006

What's the Story, Morning Glory?

This news flash from the Business Review:
After a decade of dominating the airwaves with his syndicated morning show, Howard Stern has made the jump from terrestrial radio to satellite.
Hello? Hello? McFly? Maybe I missed something, but hasn't Howard Stern been off terrestrial radio since December 16? The endless story in this week's paper, which goes into painful detail about the state of morning radio, barely mentions the one interesting thing to happen since Stern left, J.R. Gach's new AM slot on The Bone. On the upside, there are tons of fascinating quotes from local broadcast executives, like this from Regent's Bob Ausfeld:
Once we've gotten through February and March, we will see some good trends. The spring book will be the first good pure book, but we won't have that until late July."
So in other words, we won't know anything until July. You can go ahead and read the story here. Don't say you weren't warned.