There is no margin of error or methodology, no expertise in probability or statistics involved, no concern about confidence levels or sampling errors, all the elements the people at Gallup, Siena and Zogby devote themselves to.In the words of Dr. John H. Watson, no sh*t, Sherlock.
I don't think anyone was mistaking this week's poll (Do you plan to do the majority of your holiday shopping online or in a traditional store?) as sophisticated research, but if it's necessary to explain that to people who read the Business Review, so be it.
By the way, the Hudson Register-Star still holds the record for most inane online poll ever.
UPDATE: Related from Gawker.