Wednesday, December 28, 2005

The Good, The Bad and the Flacky

What the hell would we do would we do without scads of press releases?Mike McCagg's PR efforts on behalf of the Ravena-Coeymans-Selkirk school district aren't just tireless, they yield results. Some of you may find the volume of press releases he issues exasperating, but he has proven a well known axiom of physics: if you throw enough "stuff" against the wall, some of it is bound to stick. RCS shows up more frequently and in more stories than any other local school district ---positive stories about schools and students doing good work. The area's big districts should be ashamed of themselves for having such lame communication departments.

For all the good Mike McCagg does, there's Richard Arthur. We were all happy to see the PR floodgates thrown open at the Albany County DA's office, but what we got was a torrent of press releases as fetid and unsavory as the deluge of New Orleans. Arthur clearly has taste for the seamy details of crime and criminals, and they often made their way into official communications. There's a place for juicy stories, street nicknames, and wry anecdotes. Press releases from the county's most powerful elected office are not that place. Someone, probably not David Soares, was smart enough to realize this, and Arthur's been shifted to an administrative post.