Sweeps Goes to the Dogs
Our local stations need to take a lesson from Charlotte's Fox affiliate, WCCB. Here's the actual copy from a sweeps promo they were running in the pregame show of Sunday's Carolina Panthers game:
These local kids found God. They pledged abstinence. But now they're getting on their knees. And it definitely isn't to pray. ... They found a loophole in chastity. Don't worry about your kids' virginity. Worry about their oral fixation.Wow! Now that's sweeps!