Wednesday, October 26, 2005

Take Another Look (At Your Creative)

I've been seeing The Gazette's Take Another Look spots quite a bit lately; Must be time to burn off all that trade with the TV stations.
Anyway, the next time you see one, take another look at the newspapers shown in the spot. Wrinkled, dingy, and creased, they appear to have spent a night or two in the dumpster. Jeez! You're paying all that money to produce a commercial and you can't get something printed up on nice stock for your shoot? Forget about newsprint rubbing off on your fingers ---these papers look like they'd leave your hands smelling like cat pee.