Monday, October 31, 2005


I can't wait for health care open enrollment to be over. Not because I'm so excited about my lavish benefits, but because I can't stand looking at MVP's "Blah-Blah-Blah" commercials ---not even for another second. MVP may be among America's best HMO's, but somebody over there needs to wake up and look for another agency. This isn't the first time Media Logic has done awful spots for the health care client; I still cringe when I think of their Care About You campaign, which was equally dreadful. I can still hear that bossa nova music, or whatever the hell that was.

On their website, the agency claims they are sometimes "accused of thinking too much". You won't hear that from me.