Friday, September 23, 2005

Phantom Pholly

Phantom of the Opera is hitting Proctors in February for a marathon 26 day engagement. 26 days! That's a lot of Phantom!
A show like this means big advertising money, so local sales departments were throwing out promotional gimmicks to help land a bigger chunk of the buy. Among those is today's Phantom Phriday. For Phantom Phriday, CBS 6 and B95 teamed up to make an event out of tickets going on sale. The phabulously phun morning includes giveaways, food ---and live reports. Certainly there's nothing wrong with phriendly morning team Chuck and Kelly being live at Proctor's, but WRGB? Give me a break. I don't know what it costs to buy coverage in that morning newscast, but the price has been paid.

WRGB's no stranger to this sort of thing. Who could forget them whoring out their morning news to Dunkin' Donuts a few years back, with boxes of donuts and logo emblazoned coffee mugs littering the set? The line between sales and news has moved in recent years and I expect it will keep on moving. I say pfui.