Tuesday, September 27, 2005

The Big Turn Off

Turn Off CBS 6A lot of billboards have so much information on them that they're impossible to understand as you drive past them. Not this one.
As you can see, NABET, which is fighting wage and benefit cuts proposed by WRGB, has cranked up its PR campaign against the station. The union says to expect more of the same, possibly including anti-CBS 6 radio and cable schedules. What about advertising on broadcast TV? Placing these sort of ads on other TV station's in town can be tricky; Even though WTEN or WNYT find "Turn Off CBS 6" an appealing idea, they may be unwilling to take the business. If you know anything about TV sales, you know they have to feel pretty strongly to turn down someone's money.