Saturday, August 20, 2005

Hype-er-local

Has Rex Smith gone hyper? Word is that Smith has been rallying his troops to the paper's new focus on community news, and hyperlocal is the battle cry. I had trouble imagining this until I saw his column today, another precursor to the paper's new look and feel, but now I can see him passing out the Kool-Aid. You may as well drink up, because in theory, it's pretty solid. While hyperlocal may sound like a mantric journalistic buzzword, it's local news that will keep a paper like the TU relevant. But when did this become a new idea?

If that doesn't work, you could always try making it easier to read, like the impenetrable Troy Record.