Sunday, July 17, 2005

Media Muggles

Who could possibly resist yanking down their pants and joining the Harry Potter hype orgy? Nobody.
The real story here isn't that (gasp!) children are reading, but the amazing worldwide PR extravaganza surrounding the release of the sixth installment in the J.K. Rowling series. The TU got into the act this morning, running a front page teaser promising quidditch results in the sports section. While there were no box scores, there was an account of a recent match at Hogwarts and more on the persistent doping allegations against Harry Potter. No word on whether quidditch writer Emily Callen is related to TU Executive Sports Editor Bill Callen.

If we could only get all these kids reading newspapers...