Publisher: Have you read this research? Young men hate your newspaper.
Editor: MY newspaper?
Publisher: Yes. YOUR newspaper. And it's pulling down MY revenue.
Editor: Maybe we need to print something young men like?
Publisher: Such as...
Editor: Pictures of hot chicks.
Publisher: Who the hell do I look like? Rupert Murdoch? WR would roll over in his grave...
Editor: I've got it! Video games. How about we run reviews of video games?
Publisher: Hmmmm. OK...If you can get it done cheap, why not?
Editor: And maybe we'll drop in a picture of a hot chick or two? You know, testing the games?